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(In) Context

(In)Context
As a brand without a set country of origin, Act is naturally drawn to places – its Berlin roots pull towards urban landscapes and pragmatism, while its Mediterranean side makes for a casual and relaxed way of life. This creates an interesting tension that’s natural to the brand, but we’d like to step outside of our tried- and-tested environment, and see more of our shoes in a different context – a different landscape.

The Japanese capital is a fascinating tangle of opposites: crowded stations and quiet backstreets; the latest technology and traditional arts; concrete highways and green parks.
With a strong contemporary design identity and an enviable selection of museums and galleries. Amsterdam is a breeze to navigate. A maze of canals and burgeoning neighbourhoods that are a quick pedal from the city centre.

The Japanese capital is a fascinating tangle of opposites: crowded stations and quiet backstreets; the latest technology and traditional arts; concrete highways and green parks.

With a strong contemporary design identity and an enviable selection of museums and galleries. Amsterdam is a breeze to navigate. A maze of canals and burgeoning neighbourhoods that are a quick pedal from the city centre.

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